Amazon DSP Bulk Creative Portal

1. Bulk-create DSP Audiences

Upload the audience workbook (the Audience sheet). Each row is parsed into a DSP audience, auto-named per the team convention (e.g. A-Brand-ASIN-OWN-D7-ProductPurchases) and created via POST /dsp/audiences.

Download audience template (.xlsx)

Rows whose target is a product-line name (not a B0… ASIN) are skipped — resolve them to ASIN(s) first.

2. Bulk-create DSP Creatives

Creatives are created directly through the DSP Ad Creative Management API (POST /dsp/v1/adCreatives) — no browser required. Each box below reads one sheet of the workbook, so upload each creative type in its own place.

Component-based — Creative-REC sheet

Responsive eCommerce (COMPONENT) creatives, ASIN-driven. When 半自定义素材 (column N) is filled, its image is loaded from the zip and attached to the component creative.

Display — Creative-IMG sheet

Standard display banners. Each image in the zip becomes one DISPLAY creative at its size (filenames may be the 2x retina render).

Video — Creative视频 sheet

OLV / FTV video creatives. The video file must be in the uploaded zip.

Headless — no browser or login window. Creatives are created via the API with real creative IDs (usable for order/line-item linking) and are automatically bound to the STANDARD_DISPLAY ad experience so their previews render. An image-free REC row is one creative covering all sizes; a REC row with a column-N banner becomes one creative at that row's 尺寸.

Assets are matched to rows by filename: the column-N name, then the derived {ASIN}-{宽x高} name (column N is usually the =D&"-"&H formula), then 品线名/ASIN, then the row's 尺寸 against the image's real pixels (2x renders recognized), then a single uploaded file. Image asset subtype defaults to PRODUCT_IMAGE; Amazon enforces size/format and will report the exact error per row.